可口可樂

COCA-COLA
Lex專欄:可口可樂重現活力


可口可樂日前發佈的第四季度業績報告,看來,可口可樂志向高遠的2020年願景並非不可能實現,但可口可樂必須設法提高其利潤率。

Perhaps the world doesn't want to notice it is just drinking sugary water. Coca-Cola has been hawking its black fizzy concoction for more than 100 years but it is still finding ways to reach more consumer throats. Yesterday, the company reported strong fourth-quarter results, based on another round of worldwide volume growth. And while the vision for 2020 laid out by management in the autumn was aspirational – Coke aims to double servings to more than 3bn per day in the next decade – on this form it does not seem impossible.

人們可能不想知道,自己喝的只不過是糖水。可口可樂(Coca-Cola)販賣它那黑呼呼的、冒著氣泡的調製飲料已有100多年曆史了,但它仍在想方設法吸引更多的消費者。週二,該公司發佈了強勁的第四季度業績報告,該業績建立在又一輪全球銷量成長的基礎上。儘管公司管理層去年秋天制定的2020年願景志向高遠——擬在未來十年將日銷量提高一倍至逾30億瓶——但照此勢頭看來,這並非不可能實現。

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