Forget the old-fashioned caller ID. A coming wave of “social” mobile phones will tell you everything you ever wanted to know and more about the person calling you.
An application called Robo.to, for the Apple iPhone and handsets that run Google's Android operating system, will this year offer information about callers, including personal videos, photos and their location.
It is an example of the “social address book” – the reinvention of a core handset feature that carriers will try to exploit to earn fresh revenues and win back consumer attention lost to iPhone applications and media companies' services.
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