零售商

RETAILERS GET WISE TO THE VALUE OF ONLINE CRITICISM
網評引起零售商重視


最初,在線評論只是爲了幫助其它的潛在購買者。如今,對企業而言,網評成了顧客的直接反饋,從而受到零售商與製造商的重視。

Oriental Trading Company, a US catalogue and internet retailer, sells a quirky, inflatable plastic solar system set for $17.99. The blow-up planets that hang from the ceiling are educational and engaging, but at the end of last year customers buying them from Oriental were not happy. They complained in reviews on the company's website that the sun, the eight planets and Pluto would often just not stay inflated. “I opened the package, blew up the planets, hung them in my classroom, and came in the next day to find three blobs of rubber hanging from the ceiling,” wrote one schoolteacher: “Totally disappointed!!!!”

美國一家郵購目錄及網路零售商Oriental Trading Company出售一套模樣古怪的充氣塑膠太陽系模型。這些從天花板上懸掛下來的充氣星球既好看又具有教學功能。但是去年底,從Oriental那裏購買了這套模型的顧客並不高興。他們在該公司網站上的用戶評論中抱怨稱,太陽、八大行星和冥王星常常會跑氣。「我打開包裹,給這些星球充滿氣,把它們懸掛在教室裏。第二天走進教室時卻發現有三團癟了氣的橡皮球從天花板上垂下來,」一位老師寫道,「我太失望了!!!!」

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