觀點蘋果

Apple
Lex專欄:蘋果爲什麼這麼「甜」?


蘋果電腦的最新業績險些超出了最樂觀的預期,iPhone銷量同比成長7倍,說明投資者在繼續褒獎創新。

It seems nothing can stop the comet from Cupertino. Apple's latest set of recession-busting results almost defy belief. Net income of $1.23bn in the third quarter, up from $1.1bn the year before, beat all but the most bullish estimates. Sales of $8.3bn, up 12 per cent year-on-year, meanwhile came as many other computer manufacturers have struggled to hawk less expensive machines to antsy consumers. While rivals are being hit by feeble demand, Apple's biggest problem is that it hasn't been able to make computers fast enough.

似乎沒什麼能阻止來自庫比提諾(Cupertino,蘋果總部所在地,譯者注)的彗星。蘋果(Apple)最新一組無懼衰退的業績數據,幾乎令人難以置信。該公司第三季度實現淨利潤12.3億美元,高於去年同期的11億美元,險些超出最樂觀的預期。銷售額同比成長12%至83億美元,而與此同時,其它許多電腦生產商卻在費力地向焦燥的消費者兜售更便宜的電腦。就在疲弱的需求令競爭對手遭受打擊之際,蘋果最大的問題卻是一直無法足夠快地生產電腦。

您已閱讀29%(740字),剩餘71%(1833字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×