Bob McDonald, chief executive- designate of Procter & Gamble, yesterday stressed his intention to pursue growth in the developing world, vowing to win 1bn new consumers in untapped markets such as India and China over the next decade.
“We are going to focus even more on winning with consumers in emerging markets,” said Mr McDonald after he was named to succeed AG Lafley as chief executive of the consumer goods company on July 1.
“We are serving 3½bn people today . . . and I am confident we can reach at least another 1bn or more in the decade ahead.
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