Next month a group of about 15 members of parliament and government peers will embark on a marketing programme organised by Bradford University School of Management in conjunction with the Industry and Parliament Trust, a body set up to to help those in parliament acquire a better understanding of business. The course, now in its second year, teaches the fundamentals of marketing, says Julian Rawel, director of executive education at Bradford. "We give them the principles and sound business practice."
下月,15名英國下議院和內閣成員將參加一個市場行銷項目,該項目由布拉福大學管理學院(Bradford University School of Management)與Industry and Parliament Trust(IPT)聯合主辦,後者是旨在幫助議員更好地理解商業所建立的一家機構。布拉福大學高層培訓主管朱利安•拉韋爾(Julian Rawel)表示,該課程目前已進入第二年,傳授市場行銷學基本原理。「我們向他們傳授一些原理和良好的商業實踐。」