Young adults in the UK are spending more time scrolling on social media site TikTok than watching broadcast television, according to an Ofcom report on Wednesday that highlights the growing generational divide in media habits.
In its annual survey of consumption trends, the media regulator found that those aged 16 to 24 spent an average of 53 minutes a day viewing traditional broadcast TV, just a third of the level a decade ago.
By contrast, people over the age of 65 spent seven times as long in front of channels such as BBC One or ITV, viewing almost six hours’ worth of broadcast TV a day — a figure that has risen since 2011.
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