Europe wants to cut tobacco use to less than 5 per cent of the population by 2040. Encouraging locals to stub out their Gauloises will be easier if young users never pick up the habit. A proposed ban on the sale of flavours for heated tobacco products such as British American Tobacco’s Glo is one way to start.
Like vapes and e-cigarettes, heated tobacco products are sold as a reduced-risk alternative to smoking. Unlike e-cigarettes, which heat up liquid such as glycerine in an electronic device, they heat up tobacco. Flavour options include pineapple, berry and forest fruits. If the ban is approved by the European Council and European lawmakers, countries will have less than a year to remove the products from shelves.
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