FT商學院

A tough test on Russia for the man who turned round Nestlé

Chief executive Mark Schneider has faced public animosity over the company’s response to the invasion of Ukraine

With the eyes of the world on Vladimir Putin’s brutal invasion, the Ukrainian prime minister spoke to Nestlé chief executive Mark Schneider last week, and then took to Twitter.

“Talked to Nestlé CEO Mr Mark Schneider about the side effect[s] of staying in Russian market,” Denys Shmyhal tweeted. “Unfortunately, he shows no understanding. Paying taxes to the budget of a terrorist country means killing defenseless children [and] mothers. Hope that Nestlé will change its mind soon.”

Less than a week later, the maker of Purina pet food, KitKat chocolate and Maggi noodles halted Russian sales of most of its brands, having already halted imports to Russia of “non-essential” products.

您已閱讀11%(683字),剩餘89%(5273字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×