Americans were expected to open their wallets on Black Friday even after getting a jump on holiday spending in the weeks before, undaunted by higher prices and less generous discounts.
The day after the US Thanksgiving holiday has traditionally drawn consumers chasing deals in stores and online.
Almost two-thirds of Black Friday shoppers in the US planned to go to stores rather than shop online this year, up from 51 per cent in 2020, before coronavirus vaccines were widely available, according to a National Retail Federation survey.
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