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Lessons for Big Tech from the ‘anti-social’ photo app

‘Minutiae proved that constraints can be much more satisfying than information overload’

Just over 1,440 days ago, I installed a new photo-sharing app. Last month, after using it for exactly one minute almost every day since, I “finished” it.

This is not standard operating procedure for smartphone software. Few apps are designed for completion, instead preferring to ape the bottomless feeds of Facebook and Twitter. Most want to lure you in for daily use, but I have found only one that locks you out again after just 60 seconds.

The app in question, Minutiae, is more art project than start-up. Over the past four years, Minutiae has sent me a notification at a random minute every day, giving me just a few frantic seconds to photograph whatever was around me at that moment.

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