Reddit is in an “arms race” to protect its devoted online communities from a surge in artificial intelligence-generated content, with the authenticity of its vast repository of human interaction increasingly valuable in training new AI-powered search tools.
Chief executive Steve Huffman told the Financial Times that Reddit had “20 years of conversation about everything”, leaving the company with a lucrative resource of personal interaction.
This has allowed it to strike multimillion dollar partnerships with Google and OpenAI to train their large language models on its content, as tech companies look for real-world data that can improve their generative AI products.
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