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‘Microsoft is the AI ringleader’: tech rivals flock to software giant’s stage

Sam Altman, Elon Musk and Jensen Huang’s appearances at Build event reflect software giant’s grip on AI industry

Microsoft sought to tighten its grip on the artificial intelligence industry this week, unveiling a raft of new products and partnerships with OpenAI, Nvidia and Elon Musk’s xAI in a bid to emerge a winner among those profiting from the cutting-edge technology.

The $3.4tn tech giant held its annual Build conference in Seattle, where it revealed a series of AI-related advances, including a powerful coding “agent” that works using simple instructions and a tool for businesses to build and manage multiple of these so-called digital assistants.

Another striking feature of the three-day conference was virtual appearances from tech titans such as OpenAI chief Sam Altman, Musk and Nvidia chief Jensen Huang.

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