Investment banking is a people business. Clients pay generous fees in the hope of getting smart advice from analytical thinkers; relationships are managed deftly by silver-tongued advisers. An experiment by UBS raises the question of whether the humanity in high finance is overrated.
投資銀行業是一門以人爲本的生意。客戶支付高額費用,希望能從善於分析的智囊那裏獲得明智的建議;而能言善辯的顧問則巧妙地維護著客戶關係。瑞銀(UBS)的一項實驗提出了一個問題:高階金融領域的人性是否被高估了。
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