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Google ‘wilfully’ monopolised online advertising market, US judge rules

Federal court’s decision heightens the risks that Silicon Valley behemoth will need to sell assets

A US federal judge has ruled Google illegally acquired and maintained a monopoly in digital advertising, the latest antitrust defeat for the technology giant that could result in it being forced to divest parts of its business.

Leonie Brinkema, the district judge presiding over the case in Virginia, on Thursday said Google had “wilfully” monopolised two parts of the digital advertising market: the technology online publishers use to sell ad space, and the biggest exchange on which businesses bid for ads.

However, Brinkema found the US Department of Justice, which brought the case, was not able to prove Google unfairly dominated the third component of the market, advertiser ad networks.

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