FT商學院

CNN’s Mark Thompson: ‘Our entire industry is going through a revolution’

Media executive plans to launch a ‘suite’ of digital subscription services to arrest long-term decline in cable

CNN plans to roll out a “suite” of digital subscription services as part of a wide-ranging overhaul aimed at arresting the decline of a traditional TV business facing new pressure as Donald Trump’s administration takes aim at media outlets it perceives as unfriendly. 

Mark Thompson, who was appointed chief executive 18 months ago to turn CNN around, told the Financial Times the media group would debut at least one streaming product this year, with one or more expected in 2026. 

Thompson hopes to build a digital subscription business at CNN that will generate more than $1bn in annual revenue by 2030. CNN made $1.7bn in operating revenue last year, according to S&P Global Market Intelligence estimates.

您已閱讀12%(707字),剩餘88%(4984字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×