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Top dogs: China spends big on its ageing pets

Demographic shift underlines emerging opportunities in country’s vast consumer market

In a portable cabin on the rural outskirts of Shanghai, the bodies are first laid in front of white bouquets, the traditional mourning colour in China, before being taken to a specially designed brick furnace.

Afterwards, the ashes are stored in a separate cabin filled with urns, a statue of a Buddhist deity and photographs chosen by their owners.

Scarcely a decade after a modern pet industry emerged in China, millions of cats and dogs are entering old age. From largely unregulated funerals costing more than Rmb1,000 ($140) to specialised pet nutrition and diagnostic tools, families and businesses are adjusting to the demographic shift.

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