FT商學院

Luxury brands bank on their own American dream
Lex專欄:奢侈品品牌寄希望於自己的美國夢

Increasing appeal in US could provide a new growth runway in the sector
奢侈品在美國越來越具有吸引力,可能爲該行業提供新的成長跑道。

A cursory glance at the luxury industry would suggest that its fortunes are inextricably linked to China. The country’s consumers went from spending virtually nothing on high-end trinkets at the turn of the millennium to accounting for roughly 30 per cent of the sector’s sales. Their woes have been blamed for much of the recent slowdown.

粗略地看一眼奢侈品行業,會發現其命運與中國密不可分。這個國家的消費者從千禧年之交幾乎不花錢購買高階小玩意,到如今佔該行業銷售額約30%。他們的困境被認爲是該行業最近放緩的主要原因之一。

您已閱讀12%(432字),剩餘88%(3175字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×