商業快報

Kering warns on profit as Gucci sales plunge

French luxury group grapples with a difficult turnaround at its biggest brand as demand dips in Asia

Kering on Wednesday warned profits would almost halve this year after sales at the French luxury goods company’s main brand Gucci plunged amid weak demand in China.

The Paris-listed group said its full-year operating income would drop 46 per cent below that of 2023 to about €2.5bn — less than the €2.85bn anticipated by analysts, according to forecasts compiled by Refinitiv.

It would be the lowest level in eight years, and a sharper fall than at the height of the pandemic in 2020. Kering has had several profit warnings this year in a sector where they are normally scarce.

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