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YouTube sports viewing soars as streaming moves to big-screen TVs

Google-owned video service in ‘early innings’ of sporting content growth, says CEO Neal Mohan
Last year YouTube began showing live NFL matches through a 7-year contract worth $14bn with the American football league

YouTube users are watching sports on the streaming platform in rapidly growing numbers, according to its chief executive, as more people switch from smartphones to televisions to view online video.

Speaking to the Financial Times on the sidelines of the Olympic Games in Paris, Neal Mohan said more than 35bn hours of sports content was viewed on YouTube in the past year, marking a 45 per cent increase on the previous year.

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