Bela Bajaria, Netflix’s chief hitmaker, rolls her eyes when I suggest that she should have ordered the cheeseburger for the sake of our conversation. A cheeseburger — or at least a gourmet version — was a colleague’s description she once endorsed as the ideal Netflix output: tasty to most, not cheap but not too exclusive. And she sticks to the description, despite a slight grimace.
“That’s a great goal, to make something both premium and very commercial,” she tells the FT over some equally pricey fries in London. “We’ve done it over and over again. They’re not mutually exclusive.”
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