FT商學院

Low prices, revenge travel and a blockbuster IPO keep cruise industry shipshape

Groups are placing orders for new vessels amid surging demand

“I’ve been waiting to catch this ice show,” wrote Jim on X this month, as the Wisconsin-based cruise fan excitedly posted a video of the world’s largest ice rink at sea.

The arena, which he described as a “dramatic upgrade from all previous ships,” is one of the features that helped Royal Caribbean’s Icon of the Seas make headlines on its fully booked maiden voyage in January.

The debut of the world’s biggest cruise ship, which has a capacity of 7,600, caps a remarkable recovery by the global cruise industry, which in four years has transformed from one of the highest-profile corporate victims of the pandemic to one of tourism’s fastest growing sectors.

您已閱讀9%(661字),剩餘91%(7022字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×