A top Kering executive has said the French luxury group is going back to basics as it is battling to revive the fortunes of its underperforming flagship brand Gucci.
Speaking at the Financial Times’ Business of Luxury conference on Monday, Kering deputy chief executive Francesca Bellettini said that Gucci needed to build “sound foundations” after a period of fast growth that was now coming to an end.
“What we are going to do at Kering, [and] at all the brands learning from Gucci, is to become more focused — even while growing — on the foundation,” Bellettini told the conference.
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