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Apple cancels secretive electric car project in shift to focus on AI

Company ends decade-long research effort as electric vehicle industry loses momentum
An Apple Car being tested on the road in Cupertino, California

Apple has cancelled its efforts to build an electric car as it pivots to focus research funding on generative artificial intelligence, according to a person familiar with the matter.

Known as “Project Titan”, Apple’s electric vehicle project was an example of its attempts to diversify beyond its hit product, the iPhone, which still makes up about half of its global sales.

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