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How AI is transforming the business of advertising
人工智慧如何改變廣告業

The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
快速發展的技術使提供高質量的廣告活動變得更容易、更便宜。但創意人員還能做什麼呢?

At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message from the chief executive thanking them personally, by name and in their first language, for their hard work.

在年初,廣告巨擘陽獅公司(Publicis)的大約10萬人每個人都收到了一條影片訊息,執行長親自以他們的名字和母語感謝他們的辛勤工作。

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