If one thing is almost guaranteed to follow innovation, it is hype. New technologies garner great interest but much of it is overstated or inaccurate.
“From crypto to non-fungible tokens to the metaverse, we’ve seen some pretty stupendous hype around dubious technologies,” says Henry Ajder, an expert and adviser on generative artificial intelligence and synthetic media — images, text or voice generated using AI.
AI is the latest big trend in technology but, unlike many of its predecessors, it has significantly more applications, Ajder reckons. He describes it as “legitimately different from those other hype cycles”, with an opportunity to create clear and meaningful change.