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Europe’s tourist surge defies cost of living crisis

US visitor influx helps region enjoy best summer season since before pandemic

From two-hour queues at the Eiffel Tower in Paris to Athens capping visitors to the overcrowded Acropolis, the glut of tourists returning to Europe this summer has been difficult to miss.

Despite a spike in prices, flight bookings to northern Europe from June to August were up 25 per cent against a year earlier, according to data aggregator ForwardKeys, and up 13 per cent to southern Europe.

Hotel occupancy across the continent in July was just 4 per cent below pre-pandemic levels for the same month in 2019, according to industry data provider STR, defying a surge in average daily room rates in hotspots such as Paris, where they were 79 per cent higher in July this year than in 2019.

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