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AI is an opportunity for creative industries, says Bertelsmann boss

Thomas Rabe says that despite copyright challenges machine-generated content could be ‘very positive’

Artificial intelligence is more of an opportunity than a threat for creative industries, the head of Europe’s biggest media group has said in defiance of warnings about the dangers of generative AI.

Thomas Rabe, chief executive of the German business that owns the book publisher Penguin Random House and the music label BMG, said that although there were “major questions” about copyright protection, the technology was “on balance . . . probably more of an opportunity”.

“I really think generative AI is an inflection point” for society, the Bertelsmann chief executive told the Financial Times. “It can be very positive provided we stay on top of it and understand its potential and threats.”

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