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52Toys taps China’s designer toy boom in play for Hong Kong IPO

As China’s collectible toy market surges, the company is hoping to fund an aggressive expansion and build iconic IPs with a new listing

This article only represents the author's own views.

Once known as a cruel villain in Disney’s animated film “Toy Story 3,” Lots-O’-Huggin’ Bear, or Lotso, with his pink fur, big plum nose, and signature strawberry scent, has now become a darling of young toy collectors in China.

Part of Lotso’s charm lies in his lifelike design — his eyes seem to follow you wherever you go. A series of palm-sized Lotso figurines, offered in various postures, are sold in opaque “blind boxes” for around $10 each. The excitement of only discovering which figure you’ve received after making a purchase and opening the box adds a playful thrill for collectors.

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