No company wants a ban on its products. But a decision by Indonesia’s government to block Apple from selling its latest iPhone 16 devices in south-east Asia’s largest economy is far from disastrous, even if the timing is unfortunate.
The iPhone 16 cannot be marketed in the country as Apple’s local unit is yet to fulfil the country’s 40 per cent local content requirement for smartphones, the industry ministry has ruled. The government had said earlier this month that Apple’s investment in Indonesia — of Rp1.5tn ($95mn) so far — was short of a Rp1.7tn commitment.
The government has been pushing a “Made in Indonesia” policy to bring in more foreign investment by making it harder for companies to import goods.
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