Kamala Harris has spent 10 times as much as Donald Trump on digital advertising since becoming the Democrat’s presidential candidate, a sign the campaigns are diverging in their tactics to reach voters and small-dollar donors.
Harris has spent $57mn on Google and Meta ads since President Joe Biden dropped out of the race on July 21, compared with just $5.6mn by Trump, according to a Financial Times analysis, as the Republican conserves cash and relies on traditional media to carry his message.
The Democratic candidate’s digital ad blitz is part of $139mn spent on the tech platforms by the Biden-Harris campaign since the start of the year, compared with $22.5mn from Trump and groups supporting his run.
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