Amazon is planning to fight back against rising competition from rivals Temu and Shein, mirroring their business models with a new direct-from-China discount section.
In a recent meeting with top Chinese sellers, the US group outlined the new channel, which aims to airship goods to American shoppers from warehouses in China, according to a presentation seen by the Financial Times.
Amazon plans to include the new section on the homepage of its app and deliver the ultra-low-cost goods in nine to 11 days, the presentation said. The offering would be aimed at US consumers willing to wait longer than Amazon’s typical one- or two-day delivery schedules in order to secure a bargain.
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