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AliExpress fuels Alibaba International’s revenue growth by giving shoppers a ‘Choice’

Revenue for the e-commerce giant’s international arm jumped 45% in its latest quarter, marking its seventh consecutive quarter of strong gains.

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Watch out, Amazon Prime. A new kid on the block is quickly gaining traction on the global e-commerce scene, as the year-old AliExpress Choice service becomes a major new growth driver for Alibaba International Digital Commerce (Alibaba International).

The international arm of Chinese e-commerce giant Alibaba Group (BABA.US; 9988.HK) reported accelerating growth in its latest quarter through March, posting its seventh consecutive quarter of strong gains. The unit has become one of the fastest growing segments among its parent company’s different businesses.

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