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So-Young dolls up with pivot to high-end services

The cosmetic services social media platform is developing its own clinics as well as a premium platform for high-end users

This article only represents the author's own views.

So-Young International Inc.’s (SY.US) latest quarterly results provided a facelift for its tired stock, which jumped 4% in the days after its announcement last week. Still, the small pop left shares of the cosmetic services platform operator well below prettier times when it debuted on the Nasdaq in 2019 at a price 20 times its Wednesday close of $1.08.

The latest results showed that So-Young is charting a new course following a series of setbacks, including greater focus on higher-end customers and a move away from working with smaller cosmetic surgery clinics that have become frequent targets of crackdowns. That helped to lift the company back to profitability last year after losing money in the two previous years.

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