TikTok users’ obsession with viral outfits helped Shein to a private valuation of $66bn in its last fundraising. But replicating that figure in the public markets is proving tougher than expected. The fast-fashion group is reportedly considering switching its listing from New York to London. Politically, that makes a lot of sense. The popularity of Shein’s ultra-cheap fashion on social media platforms has been behind its phenomenal growth. It filed confidential paperwork for its initial public offering with the US Securities and Exchange Commission in November.
TikTok用戶對爆款服飾的癡迷，幫助Shein在上一次私募融資中獲得了660億美元的估值。但事實證明，想在公開市場上覆制這一數字比預期的要困難得多。據報道，這家快時尚集團正考慮將其上市地點從紐約轉變爲倫敦。從政治角度看，這很有道理。
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