Twitter

Elon Musk says Twitter will become X in corporate rebranding
馬斯克稱將用「X」取代Twitter的小鳥標識

Billionaire owner says he will drop bird logo as social media rival Meta steps up pressure
放棄標誌性的藍色小鳥標識,代表著該公司在廣告主流失、面臨Meta新平臺的競爭之際力求重塑品牌。

Elon Musk plans to replace Twitter’s iconic bird logo with an ‘X’, in a major corporate rebranding that comes as the company has struggled to attract advertising and is battling increased competition.Musk announced the revamp on Sunday, saying on the social media platform that “soon we shall bid adieu to the twitter brand and, gradually, all the birds”. He added: “If a good enough X logo is posted tonight, we’ll make [it] go live worldwide tomorrow.”

伊隆•馬斯克(Elon Musk)計劃用一個「X」取代Twitter標誌性的小鳥標識,這是一項重大的企業品牌重塑努力,目前該公司難以吸引廣告主,並面臨日益激烈的競爭。

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