Brussels has hit Google with charges over the tech giant’s alleged distortion of competition in the advertising technology sector and may force it to sell part of its online advertising business.
The European Commission said Google unfairly takes advantage of its dominant position in online advertisement markets — such as tools that place banner ads on newspaper sites — hitting the businesses of both advertisers and the websites and apps on which ads appear.
“Only the mandatory divestment by Google of part of its services would address” the competition concerns, the commission said in formal but preliminary findings on Wednesday.
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