This article only represents the author's own views.
Athletic apparel has been a countercyclical performer during the pandemic, boosted by growing health awareness among millions of Chinese during the turbulent period. But after posting stellar growth during that time, even as other major retail sectors faltered, the industry may be set for a breather as the pandemic finally begins to fade.
That’s the message coming through in some limited data contained in a first-quarter update from Xtep International Holdings Ltd. (1368.HK). The company started out as a maker of athletic footwear for other major brands, and has moved into the more lucrative business of developing its own Xtep brand over the last 20 years.
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