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ATRenew Grows Outside the Smartphone Box with Luxury Bags, Watches and Liquor

The recycler that spent its first decade in electronics is finding early strong results with its recent expansion into new consumer categories

This article only represents the author's own views.

In these increasingly difficult times, who needs an overpriced new bottle of vintage Kweichow Moutai liquor or a fancy watch when you can get a pre-owned one of similar quality for far less?

That question may sound cheeky to most, but it represents a major new business opportunity for recycling specialist ATRenew Inc. (RERE.US). The company’s latest financial results released last week revealed its addition of vintage spirits, as well as watches, to the growing list of categories it has added to its roster this year as it expands beyond its original business recycling smartphones.

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