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Lesson Learned: Gaotu Tastes Early Success in Business Transformation

The major producer of a key metal used to power new energy cars will pump 2 billion yuan into its young battery unit ahead of a planned spinoff

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It used to boast of its ability to mint great students in better days when it was head of its class. But these days Gaotu Techedu Inc. (GOTU.US) is taking its own crash course in how to simply avoid being delisted from the New York Stock Exchange.

The latest searches in Google and Baidu show Gaotu is still ranked tops for its signature mantra boasting how it produces the best students. Its continued top-ranking for that catchphrase, even after it was kicked out of its core extracurricular K-12 tutoring business following a government crackdown last year, might have led most companies to abandon the education sector completely. Instead, its founder and Chairman Larry Chen has refused to take his eye off the blackboard and turned his attention to the adult education market. He has set a special focus on students preparing to enter graduate school, aiming to top the nation’s graduate school entrance tutoring market in two years.

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