This article only represents the author's own views.
It was brewed for success when a drink called “Modong Coffee” became a hit by drawing on its association with Jay Chou, one of Greater China’s most popular singers known for his pouting looks and playful style. Now, backers of the coffee’s producer, which is closely tied to Chou and his associates, are hoping to parlay that success to a Hong Kong IPO.
The “Modong” moniker became a hit in its own right in 2020 after the diet coffee was featured in Chou's show “J-Style Trip”, to the delight of his millions of followers in his native Taiwan, as well as on the Chinese mainland, in Hong Kong and throughout Asia.
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