This article only represents the author's own views.
CEO + livestreaming = smashing success.
That’s the winning formula that’s quickly emerging for a new generation of celebrity Chinese chief executives who are hawking their products online via livestreaming. The latest in that category is Luo Min, founder and CEO of Qudian Inc. (QD.US), who is trying to transform his company from an online lender to the completely unrelated area of ready-to-cook meals seller.
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