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Football’s relentless search for the ‘Asian fan’
可能被高估的「亞洲球迷」

The business plan for the European Super League was partly built on ambitious, but unproven, income streams from the region
嘗試另起爐竈的歐洲超級聯賽失敗了,其商業計劃部分是基於在亞洲創收的華麗設想,但這種設想未經現實檢驗。

Moments after Leicester City beat Chelsea to win the FA Cup on May 16, millions watching around the world were treated to a flourish of sporting theatre. The club’s 35-year-old Thai owner, Aiyawatt Srivaddhanaprabha — inheritor of an airport duty-free monopoly and one of the youngest billionaires in Asia — was yanked on to the pitch by the players, bear-hugged by each in turn and allowed to lift the trophy as one of the team.

5月16日,萊斯特城隊(Leicester City)擊敗切爾西隊(Chelsea)贏得英格蘭足總盃(FA Cup),世界各地觀看這場比賽的數百萬觀衆隨後目睹了歡騰的一幕。萊斯特城俱樂部現年35歲的泰國老闆,繼承了一家機場免稅店集團、亞洲最年輕的億萬富豪之一阿亞瓦特•斯里瓦塔那布拉帕(Aiyawatt Srivaddhanaprabha)被球員們拉到場內,輪流被隊員們擁抱,並被允許作爲球隊一員共舉獎盃。

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