HBO signed up 2.8m US subscribers directly to its Max streaming service in the first quarter, as blockbuster films such as Godzilla vs Kong attracted Americans to the challenger to Netflix.
The company counted 9.7m retail subscribers to HBO Max by the end of March, compared with 6.9m at the end of 2020. This does not include people who have access to the WarnerMedia-owned service for free through their cable subscription.
The additions were well ahead of those of Netflix, which lured only 450,000 new subscribers in the US and Canada in the same period, fuelling concerns that the streaming giant has been hit by increasing competition in the market it pioneered.
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