樂尚街

Holiday shopping in a pandemic

From a virtual ‘Dial-a-Santa’ to outdoor markets and shops on wheels — the tactics high-end retailers are using to save the season

When I connect to Santa Claus over Zoom, he is busy on another phone call with US president-elect Joe Biden. He clutches a red plastic telephone to his bearded cheek as he sits between a brightly lit Christmas tree and a table bearing a gold-painted typewriter.

He hangs up and excuses himself for being late. “Leila! Your new president needed my help, but now I’m all yours. Do you have your hand san-TA-tiser and your mask? Ho-ho-ho! What do you want this year?”

No, this was not a fever dream. This is Christmas shopping in 2020 amid the coronavirus pandemic.

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