Beyond Meat is increasing its presence in China, becoming the first foreign company specialising in plant-based meat to build production facilities in the country.
The US group said on Tuesday it would build a factory in the Jiaxing Economic and Technological Development Zone close to Shanghai to manufacture plant-based chicken, beef and pork under its brand.
Leading companies in the fast-growing sector have sought to expand into China, which consumes roughly a third of the world’s meat, in the hope that rising global appetite for alternative protein products will spread across the vast market.
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