FT大視野
Apple after Ive: can it design for a new generation?

One evening last October, Apple’s tight-knit team of designers took their seats in San Francisco’s Castro cinema, excited to watch the premiere of a new documentary about their hero Dieter Rams.

The legendary former head of design at German electronics manufacturer Braun, Mr Rams’ simple and elegant line of appliances, clocks and record players embodied his maxim of “less, but better”. His influence has been felt keenly by Apple design chief Jony Ive, who has brought that ethos to his iPods, iPhones and dozens more Apple products over the past 20 years.

But as the film played, it turned out Mr Rams was uncomfortable with some parts of that legacy. Gary Hustwit’s documentary shows him standing in a bustling Apple Store, lamenting that people spend more time looking at their iPhone screens than each other, and deeply concerned about the environmental impact of all the gadgetry that surrounds him.

您已閱讀9%(905字),剩餘91%(8713字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×