Facebook

Leader: In online advertising, Facebook is a publisher
FT社評:Facebook應爲付費廣告承擔連帶責任


當Facebook有償在其網站上登出廣告時,這樣的廣告就不屬於第三方內容,而是Facebook的產品,Facebook應當負連帶責任。

The threat to Martin Lewis’s reputation was plain enough. The journalist, television presenter and website founder is in the business of giving financial advice. A series of Facebook advertisements, paid for by various parties, gave the impression that he was associated with dubious financial come-ons — bitcoin, binary trading, PPI checks and so on. He had nothing to do with any of the ads, which used his name and in some cases his image.

馬丁•路易斯(Martin Lewis)的聲譽受到威脅是顯而易見的。這位記者、電視節目主持人及網站創辦人正在從事爲人提供財務建議的業務。Facebook上的一系列付費廣告給人一種印象,他與一些可疑的金融宣傳有關——比特幣、二進制交易、支付保障保險(PPI)等等。這些廣告與他毫無關係,它們使用了他的名字,有的還使用了他的形象。

您已閱讀13%(605字),剩餘87%(4076字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×