Like a shamed company announcing a product recall, Facebook bought full-page adverts in The New York Times and The Washington Post last week in an attempt to shore up its reputation. It was not suspending the social network that has become a ubiquitous news source and multibillion-dollar ad machine. But Russia’s weaponisation of Facebook to influence last year’s US election has raised grave questions about whether Mark Zuckerberg’s product is spinning out of control.
像一家名譽蒙羞、宣佈產品召回的公司一樣,Facebook上週在《紐約時報》(The New York Times)、《華盛頓郵報》(The Washington Post)上購買了整版廣告,以試圖挽回公司的聲譽。Facebook並未暫停社群媒體服務——它的服務已成爲一個無處不在的新聞來源和一臺價值數千億美元的廣告機器。但俄羅斯將Facebook作爲影響去年美國大選的武器這一事實,引發了外界對於馬克•祖克柏(Mark Zuckerberg)的這一平臺是否正在失控的嚴重質疑。