Satya Nadella, Microsoft’s chief executive, was faced with an unusual PR debacle in March. The troublemaker was Tay, a teenage girl-inspired bot, which had been programmed to interact with Twitter users.
Within hours of activating her on the social media site, Tay was parroting racist, misogynistic and pornographic lines that other users prompted her to repeat.
Microsoft rapidly grounded the objectionable bot with a statement that said it was “deeply sorry for the unintended offensive and hurtful tweets from Tay”.
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